Jumpstart’s Origin Story: Overturning Conventional Wisdom

How did Jumpstart originate?  By way of explanation, I share this message I sent recently to the editor of San Francisco Magazine:

Date: Jan 29, 2016

Subject: Gary Kamiya’s Oct 2014 sidebar inspired my startup

Dear Gary Kamiya,
I’m writing to let you know that one of your brief sidebars was the inspiration for my current venture – Thank you!

As a licensed structural engineer, I have been working to reduce earthquake risk for 20 years. What bothers me most about my work is “selling to fear.”  But I felt enormous inspiration – and relief! – upon reading your sidebar, “The Case Against Preparedness,” in the Oct 2014 issue, which also featured a 25-year retrospective of the Loma Prieta earthquake.

By overturning conventional wisdom, your article made me realize how powerful it could be to tap into natural human resourcefulness. My venture aims to transform the thought of an earthquake into a sense of hope rather than doom.  It’s earthquake insurance that will pay out a fixed amount fast and automatically. Shifting the mindset, like you did for me.

I hope to get a chance to express my thanks in person some day, maybe after the business is thriving.

Thanks again!

Reply: Feb 2, 2016

Well, this sure is nice, Kate. Thank you for sharing, and congrats on starting this new business. I will definitely pass your note along to Gary!
All best,
Jon Steinberg
San Francisco magazine